IndiGo vs Akasa Air — MBA Research Survey

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Section A — Demographic Profile

Tell us a little about yourself

✦ Full Name *

Please enter your name.

1 Age Group *

Please select an option.

2 Gender *

Male

Female

Non-binary / Third gender

Prefer not to say

Please select an option.

3 Educational Qualification *

Higher Secondary (12th)

Undergraduate Degree

Postgraduate Degree

Professional / Doctoral

Please select an option.

4 Occupation *

Student

Salaried – Private Sector

Salaried – Government / PSU

Business / Self-Employed

Other

Please select an option.

5 Annual Household Income *

Please select an option.

✈️

Section B — Travel Profile

Your flying habits and airline preferences

6 How frequently do you travel by air (domestic)? *

Once a year or less

2–3 times a year

4–6 times a year

More than 6 times a year

Please select an option.

7 Primary purpose of your air travel? *

Please select an option.

8 Airlines flown in past 12 months (select all that apply)

9 Your primary / preferred airline? *

IndiGo

Akasa Air

Both equally

Neither

Please select an option.

10 Rank these factors by importance when choosing an airline (1 = Most Important)

💰 Ticket Price / Fare

⏱ Punctuality / On-Time Performance

💺 Cabin Comfort & Cleanliness

🙋 Customer Service / Staff Behaviour

📱 App / Website & Digital Experience

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Section C — Service Quality (SERVQUAL)

Rate both airlines on each statement · 1 = Strongly Disagree, 5 = Strongly Agree

For each statement, please give a separate rating for IndiGo and Akasa Air. Rate only airlines you have flown with.

Tangibles — Physical Environment & Cabin

Statement	✈ IndiGo					✈ Akasa Air
Statement	1	2	3	4	5	1	2	3	4	5

Reliability — Consistency & Dependability

Statement	✈ IndiGo					✈ Akasa Air
Statement	1	2	3	4	5	1	2	3	4	5

Responsiveness — Willingness & Speed to Help

Statement	✈ IndiGo					✈ Akasa Air
Statement	1	2	3	4	5	1	2	3	4	5

Assurance — Trust, Safety & Staff Knowledge

Statement	✈ IndiGo					✈ Akasa Air
Statement	1	2	3	4	5	1	2	3	4	5

Empathy — Care, Personalisation & Understanding

Statement	✈ IndiGo					✈ Akasa Air
Statement	1	2	3	4	5	1	2	3	4	5

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Section D — Pricing & Value for Money

Rate both airlines · 1 = Strongly Disagree, 5 = Strongly Agree

Statement	✈ IndiGo					✈ Akasa Air
Statement	1	2	3	4	5	1	2	3	4	5

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Section E — Digital Experience

App, website & online services · 1 = Strongly Disagree, 5 = Strongly Agree

Statement	✈ IndiGo					✈ Akasa Air
Statement	1	2	3	4	5	1	2	3	4	5

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Section F — Overall Satisfaction & Preference

Your final ratings and comments

11 Overall Satisfaction Rating

✈ IndiGo

✈ Akasa Air

12 How likely are you to recommend IndiGo? (NPS: 0–10)

Not likely at allExtremely likely

13 How likely are you to recommend Akasa Air? (NPS: 0–10)

Not likely at allExtremely likely

14 If fares are equal, which airline would you choose? *

IndiGo

Akasa Air

No preference — lowest fare wins

Please select an option.

15 IndiGo's greatest strength (optional)

16 IndiGo's biggest area for improvement (optional)

17 Akasa Air's greatest strength (optional)

18 Akasa Air's biggest area for improvement (optional)

19 Any other comments (optional)

IndiGo vs Akasa Air
Passenger Survey

Thank You!

IndiGo vs Akasa AirPassenger Survey

Thank You!

IndiGo vs Akasa Air
Passenger Survey